Ammonista is a unique consultancy that merges brand strategy with entrepreneurialism.
We conspire with companies to excavate the most meaning out of their brands and express them in authentic, substantive and sustainable ways --- inspiring irrationally loyal fans in the process.
In short, it's building the brand from the inside out, starting with what’s intensively burning in the bellies of the company visionaries that may serve as a beacon to attract the like-hearted.
what we do
Acceleration
Innovation
Culture
Successions
Startups
Turnarounds
Exits
Pat Johnson is a futurist, anthropologist and entrepreneur.
A 25-year brand veteran, she’s principal of Ammonista – a unique consultancy that merges brand strategy with entrepreneurialism.
Transforming future trends and cultural insights into authentic business strategies, Pat helps people and companies create brands of significance. An entrepreneur herself, she brings thought leadership to global health, energy and technology companies – serves as an Entrepreneur-In-Residence for a high-tech investment fund - and advises many start-ups. An area of particular interest to Pat is health and well-being. Foreseeing the continuing ‘upstream’ focus of the health care industry, she founded Root Whole Body, a wellness center concept for the enlightened and curious who embrace holistic health.
Prior to Ammonista, she directed some of the best brands in the business, as founder/CEO of nationally-acclaimed creative ad agency NORTH.